Amilon’s rise shows no signs of slowing down. The Milan-based company, part of the Zucchetti Group and a leader in digital reward solutions with over 10 million gift cards distributed across Europe in 2024, closed the first half of the year with a 30% increase in revenue, surpassing €260 million (compared to €200 million recorded in the first six months of last year). The goal is to exceed €600 million by the end of 2025.

Amilon has launched its new payoff “ We drive digital value ”, alongside the new corporate website, repositioning the tech company on the European market to reflect its mission of generating digital value. Starting from the Amilon ecosystem – which includes gift cards, software solutions, incentive & loyalty programs, engagement platforms, and advertising & media solutions – the goal is to offer new, seamless and personalized shopping experiences, transforming digital value for users into real growth for client companies.

There are two new strategic areas where investments are planned:

  • Retail Tech : MYND is Amilon’s proprietary technology designed to scale the business by creating, managing and distributing digital gift cards. It is easy to integrate with POS, e-commerce platforms and CRMs, enabling personalized and secure promotional campaigns.
  • Advertising & Media : Amazing is Amilon’s new media agency created to activate digital value at the most strategic moments. With an audience of over 4 million profiled users, it enables targeted advertising at key stages of the customer journey.

Andrea Verri, CEO and Co-Founder , commented: “ Our diversification strategy comes from the desire to generate digital value by anticipating market needs and offering high-tech solutions for both users and client companies – now over 3,000 across more than 30 countries worldwide. This is a first step towards an integrated ecosystem where Amilon’s role will be to optimize digital business and guide companies and consumers through an increasingly personalized and seamless experience. ”

Fabio Regazzoni, CEO and Co-Founder , added: “ Our journey and the numbers we’ve recorded in recent years prove that it is possible to innovate starting from a small company and become a recognized player not only in Italy but across Europe. We want to continue on this path by generating digital value in the markets most open to innovation and by investing in the growth of our people, which has been a key to our success when we look back at where we started. ”