Activating digital value at the right moment.
That’s the mission of Amazing, Amilon’s new media agency created to turn every purchase opportunity into real conversion. In today’s advertising landscape, brands struggle to reach meaningful audiences, cut through the digital noise, and run campaigns that truly perform. Too many ads get lost in the funnel, chasing unqualified users with little to no intent to buy. That’s why we decided to change the rules of the game.
From potential value to certain value
With over 10 years of experience in the digital gift card space, Amilon has built something unique: an ecosystem of real users who engage daily with prepaid payment tools, rewards programs, welfare platforms, and incentive systems.
This isn’t about hypothetical audiences: these are active consumers, with available credit and a purchase decision just around the corner. We call them Future Buyers®.
Who are the Future Buyers®?
Future Buyers® are users who have already received or requested a digital gift card, a promotional voucher, or credit through loyalty or incentive programs. They have a spending goal, available funds, and are on the verge of conversion.
- They earn a regular income
- They show a high buying intent
- They belong to an exclusive, profiled, and stable network
- They are already engaged within Amilon’s ecosystem
Today, Amilon counts over 4 million active users, backed by one of the strongest first-party data assets in the Italian market.
And with Amazing, this data becomes fully actionable: at last, you can advertise to people who are truly ready to buy.
Amazing: your drive-to-buy media agency
Amazing was created to help brands reach Future Buyers® at the exact moment they’re deciding what to purchase.
No more wasteful campaigns, just focused actions designed to drive conversions.
It’s a new model of media activation that combines:
- Real-time, first-party data
- Highly segmented consumer clusters
- Integrated technology for both on-site and off-site advertising
- Alternative touchpoints: digital wallets, reward platforms, email campaigns, apps
- Tailored, native creatives designed to trigger engagement at the most relevant moment
A one-of-a-kind ecosystem
Amazing is the natural evolution of Amilon — from gift cards to media placements, from digital payments to conversion strategies.
Thanks to its native integration withAmilon’s ideaShopping app and deep knowledge of purchasing behavior, Amazing enables brands to:
- Target only users with a planned purchase
- Create clusters across 50+ product categories
- Reach an exclusive and loyal audience
- Measure the real impact of drive-to-buy campaigns
With over 300 brand partners and more than 4 million active consumers, Amazing is Italy’s first media agency built entirely around the concept of activatable digital value.
Advertising in moments that matter
In today’s marketing world, timing and relevance are everything. Amazing was born to make an impact at the moment that matters most, when a user is already thinking about a purchase and is looking for inspiration, reassurance, or that final push.
The result? More conversions. Less waste. Greater value for both brands and consumers.
Contact us to explore the world of Amazing.
