We are Amilon

Amilon is the Digital Value enabler for businesses, merchants, and end consumers, redefining the market for digital gift cards, smart payments and media engagement in Europe. 

Headquartered in Italy, Amilon was the first company to introduce digital gift cards in the country, paving the way for a booming market. Today, it operates in all major European countries and Mexico, with subsidiaries in Spain (Amilon Iberia) and Poland (Amilon Polska). 

Using advanced proprietary technology developed in-house, Amilon provides innovative solutions for the management and distribution of digital gift cards, transforming them into valuable tools for incentives, promotions, loyalty programs and corporate welfare. 

The company is distinguished by its unique model, divided into three strategic areas:  

• Processing → Provides retailers with the technology needed to issue, manage and redeem digital gift cards, ensuring efficiency and security in the processes. 

• Reselling → Distributes digital gift cards as an incentive and loyalty tool, offering an expanding international catalog and customized solutions for companies.   

• Media & Engagement → was the first to recognize the potential of digital gift cards as a media and engagement tool, creating advertising and data monetization opportunities for brands and retailers. Through its position as an intermediary between merchants and end customers, Amilon enables targeted, high-performance marketing strategies. 

 Since 2019, Amilon has been part of the Zucchetti Group, which acquired 51% of the company, further strengthening its growth and technological innovation.