In today’s retail world, digital gift cards have become one of the most versatile tools for creating value. They’re no longer just a convenient way to make a purchase — they’re now a strategic asset for building customer loyalty, launching promotional campaigns, boosting sales channels, and enhancing brand experience.
With this in mind, Amilon – a pioneer in the distribution and management of digital gift cards in Europe – has developed MYND, its new proprietary platform for self-service digital gift card management. MYND was designed to meet the growing demand for autonomy, speed, and scalability from retailers and brands who want to make gift cards a core part of their digital value strategy.
Why MYND was created
As consumer behavior evolves and digitalization continues to accelerate, gift cards have become powerful tools for engagement and 360° conversion, useful in both B2C and B2B contexts, in-store and online, for personalized or mass-market campaigns.
At the same time, more and more companies, from international corporations to local retailers, are looking for a way to manage their gift card independently, without needing to go through a third party every time they want to update a campaign or launch a new one.
That’s exactly why MYND was created. It’s a powerful, advanced technology platform built entirely by Amilon, enabling brands to create, distribute, track, and optimize digital gift cards with just a few clicks. It’s secure, integrates easily with existing systems, and is ready to scale across multiple countries, brands, or locations.
A complete platform for managing digital value
MYND is more than just software: it’s a comprehensive operational tool designed to make the management of digital value simple and flexible.
With MYND, you can:
- Create branded gift cards that reflect your visual identity
- Distribute them easily via email, e-commerce, POS, WhatsApp, or API
- Track performance and customer behavior in real time
- Run promotional, reward, or incentive campaigns based on timing or user actions
- Manage complex structures with role-based access, permissions, and visibility for different offices or franchise locations
All of this is possible through a user-friendly interface, with intuitive dashboards and built-in tools to help monitor and optimize performance.
Security, integration, and growth
MYND is built on a solid technological foundation that guarantees:
- Enterprise-grade security, with advanced encryption, fraud prevention, and full GDPR compliance
- Easy integration with CRM systems, POS terminals, e-commerce platforms, ERPs, and marketing automation tools
- International flexibility, supporting multiple languages, brands, and locations
From technology to strategy: Amilon’s added value
One of MYND’s biggest advantages is the strategic expertise of the Amilon team behind it. Alongside the platform, clients gain access to specialists who deeply understand retail and digital gifting, providing consulting, creative support, and best practices at every stage of the journey. MYND is more than just a technology solution: it’s a whole new way to think about digital gift cards as a growth engine for your business.
The mission: autonomy and simplicity for every brand
With MYND, Amilon reaffirms its mission: to simplify access to digital value by giving companies concrete tools to create authentic connections with customers, enhance revenue streams, and innovate the shopping experience.
If you’re a retailer or brand looking for a digital gift card platform that combines autonomy, control and scalability, MYND is the answer.
